Job Description

Job description :

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, Report and analyze website analytics and PPC initiatives campaigns

Manage campaign expenses, staying on budget, estimating monthly costs

Coordination and guidance for creating landing pages

Perform ongoing paid keyword discovery, expansion and optimization

Research and analyze competitor advertising

Historical performance review

Implementation of PPC strategies

Assist in the management of display network placement lists on adwords and through other contextual advertising platforms

Create performance reports with recommendations for improvements

Up to date knowledge of search engine and PPC industry trends and developments



Requirements
1. Experience working within search engine marketing platforms- Google ads, Bing ads, Linkedin

2. Experience in setting up and optimizing Google Ads campaigns

3. Highly creative with experience in identifying target audiences
4. Track KPIs to assess performance
5. Proven experience in search engine marketing, social media marketing
6. Working knowledge of Microsoft programs(Word, Excel, Powerpoint)and Google Drive
7. Possession of one or more valid google certifications

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Skills

PPC Analyst ,

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Qualifications

• Graduates
• Post Graduates