Job Description

Desired Candidate Skills:
- Should Have the knowledge of Content Marketing
- Should have knowledge of latest algorithm changes on Google
- Able to Promote a toll free Number and Top Website ranking

Roles & Responsibilities:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns


- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.


- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


Requirements:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Experience with bid management tools (e.g., Click Equations, Marin, Ken shoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEM
- Experience working with CMS and building/administering content in CMS environments
- Desired: Knowledge of HTML/CSS and website administrations

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Skills

SEO & SMO , SEO ,

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Qualifications

• CERTIFICATION IN SEO ANALYST