Job Description

Job Roles

*Assist in the formulation of strategies to build a lasting digital connection with consumers
*Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
*Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
*Be actively involved in SEO efforts (keyword, image optimization etc.)
*Prepare online newsletters and promotional emails and organize their distribution through various channels
*Provide creative ideas for content marketing and update website
*Collaborate with designers to improve user experience
*Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
*Acquire insight in online marketing trends and keep strategies up-to-date
*Maintain partnerships with media agencies and vendors


Requirements
*Proven experience as Digital Marketing Executive or similar role
*Excellent understanding of digital marketing concepts and best practices
*Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
*Working knowledge of ad serving tools (e.g., DART, Atlas)
*Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends
etc.)
*Skills and experience in creative content writing
*Analytical mindset and critical thinking
*Excellent communication and interpersonal skills

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Skills

Social Media Optimization , Social Media Optimization , Social Media Associate , SEO & SMO , SEO , Content Writing , Communication skills , Interpersonal skills ,

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Qualifications

• Post Graduates