Job Description

We are currently seeking a Digital Marketer to join our team. By joining our company, you will have the opportunity to leverage your digital marketing skills and creativity to drive brand awareness, engage our audience, and contribute to the growth of our business.
Duties and Responsibilities
• Collaborate with the teams to develop comprehensive digital marketing strategies aligned with business goals.
• Identify target audiences, market segments, and key performance indicators (KPIs) to guide digital marketing initiatives.
• Plan, execute, and optimize digital advertising campaigns across various channels, including search engines, social media platforms, display networks, and email marketing.
• Create compelling and engaging content for digital channels, including websites, blogs, social media, and email newsletters.
• Develop content calendars, schedule posts, and manage content distribution to ensure consistent messaging and brand voice across platforms.
• Conduct keyword research, analyze website performance, and implement on-page and off-page SEO strategies to improve search engine rankings and increase organic traffic.
• Monitor search engine algorithms and trends to adapt SEO strategies accordingly and maintain visibility in search results.
• Manage social media profiles and accounts, including content creation, posting, engagement, and community management.
• Monitor social media conversations, respond to comments and messages, and foster positive relationships with followers and influencers.
• Develop email marketing campaigns, including creating email templates, writing compelling copy, and designing visuals.
• Segment email lists, schedule sends, and analyze campaign performance metrics to optimize engagement and conversion rates.
• Track and analyze digital marketing metrics, including website traffic, conversion rates, click-through rates (CTR), and cost-per-acquisition (CPA).
• Generate regular reports and dashboards to communicate campaign performance, identify trends, and make data-driven recommendations for improvement.
• Oversee website maintenance, updates, and optimization to improve user experience, site speed, and conversion rates.
• Stay updated on digital marketing trends, emerging technologies, and industry best practices.
• Communicate effectively with team members, management, and other departments to ensure coordination and alignment of digital marketing efforts

Skills Required and Qualifications
• Bachelor’s/Master’s degree in marketing, communications, Business or related field.
• Proven working experience in digital marketing.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Effective verbal and written communication skills.
• Creative thinking and problem-solving skills.

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Skills

Office Management , Knowledge Management , Reaserch Manager , Creativity , Google Analytics , Motivating Skill , Data Analysis , Communication skills , Problem solving and analytical skills ,

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Qualifications

• digital marketing