Job Description

A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
Able to work under pressure & too tight deadlines
Keyword discovery & research to identify potential keywords to use on the accounts
Ensure all ads follow company brand guidelines & all copy is written is to the company's standards
Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
Acute analytical skills
Continually monitor & update accounts to optimize lead conversions & sales
Google AdWords Professional (GAP) qualified
Analyze & report on campaigns to achieve maximum ROI
Professional Skills

PPC specialists with relevant experience of a minimum of 1-2 years with an understanding of Google Adwords
Google Certified professional
Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
Ability to write ad copy and optimize through A/B testing
Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms
Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns

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Skills

Digital Advertising , SEO ,

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Qualifications

• Any Degree