Job Description

Develop optimization strategies that increase the company's website search engine results rankings
When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
Work with editorial and marketing teams to drive SEO in content creation and content marketing
Take responsibility for page optimization for search engine marketing
Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
Research and implement search engine optimization recommendations
Create and execute link building strategy
Change website architecture, content, linking and other factors to improve SEO positions for target keywords
Determine measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

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Skills

Content Writing , Social Media Optimization , SEO & SMO , SEO ,

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Qualifications

• Any Degree