Job Description

We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence.SEO Analyst responsibilities include performing keyword research, optimizing our content and activities for ranking our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.rnThe SEO Analyst is involved in keyword research, advising of best practices and developing SEO strategies on off page for the company's websites. He/she works closely with the team that drives content to the website. Some responsibilities of the SEO Analyst include:rnCompetencies and Skills Requiredrn• Prior experience in content marketing, content growth and SEOrn• Working knowledge of search engine optimization practicesrn• Outstanding ability to think creatively, strategically , and identify and resolve problemsrn• Excellent verbal and written communication skillrn• Ability to work within a team and independentlyrn• Experience with website optimization toolsrn• Strong organizational, time management, and analytical skillsrn• Work experience as an SEO Analyst or similar digital marketing rolern• Familiarity with keyword research and management toolsrn• Understanding of ranking factors and search engine optimization practicesrnResponsibilities:rn •Preparing detailed strategy reportsrn• Identifying powerful keywords to drive the most valuable trafficrn• Filling websites and other content with effective keywordsrn• Writing effective SEO content for blogs, websites and social media accountsrn• Developing link building strategies>rn• Analyzing keywords and SEO techniques used by competitorsrn• Compiling and presenting SEO guidelinesrn• Perform competitive analysis and identify gaps in our content or areas of improvement in our web designrn• Track important SEO metrics including organic traffic, conversion rates and time spent on pagern• Report on performance metrics comparing them to our SEO goals and benchmarking datarn• Follow SEO trends and stay up-to-date with new tools and practicesrn• Performing site specific keyword research, competitive analysis and detailed technical of the company's website/s to ensure the health of the website in the online space.rn• Providing recommendations and execute/manage strategies for content development in coordination with SEO goalsrn

---

Skills

---

Qualifications